EtnoCarpathia is a project aimed at increasing the attractiveness of the Polish-Slovak borderland by creating ready-made tourist products based on folk culture resources. However, these resources are not only places, resources are also people, their stories, traditions cultivated by them and the products they produce. And what is the best way to promote culture today? There is only one answer: the media, or rather social media. How to do it effectively and at the lowest possible cost? How to skilfully use the local potential? This task was served by workshops on product photography and social media, which took place in May and June in Rzeszów, Jasło and Lutowiska. Workshop participants, filled with spring energy and absorbing knowledge, learned the secrets of dealing with social media and taking good quality photos. Sometimes all it takes is a few tips and the results are delightful.